Project 5: Logos

Project-5-new

Description:

A logo design for a fictional company that sells specialty, organic mushroom in caves for the ideal environment.

Process (Programs, Tools, Skills):

I started with thinking of a company. The Underground is a company in my own fictional story. They grow unique mushrooms in caves for a majority of their profit, but also grow poisonous mushrooms upon ‘special request’. So for this company, the logo design needed to be unsuspecting to the public yet grungy and dark. I sketched some professional design ideas and some fun ones. I searched online for the earthy font and used the pen tool to draw the mushrooms. I then used the eraser tool to chip away at the lines so it would match the font.

Done in Adobe Illustrator.

Message:

These mushrooms are special, unique items and the atmosphere is cool and relaxed.

Audience:

People who are hippies, organic lovers, or like unique items. A younger audience overall.

Top Thing Learned:

How to use the pen tool and how to use downloaded fonts.

Color Scheme and Color Names:

Monochromatic black

Title / Body Font Names & Categories:

Jempolfreak, 43pt

Project 4 Montage

Project 4 new

Description:

A spiritual inspirational image with a Book of Mormon reference and vintage layering.

Process:

I chose the quote first and got inspiration from the photos that I took late week. I found the picture of Christ online. I masked the background away from the Christ image and the edges away from my flower photo. I also chose vintage textures from online and played with the color levels to match the textures. I used white drop shadows around the text to make it legible. I aligned the text with Christ’s elbow and the large leaves at the bottom, respectively.

Done in Photoshop.

Message:

Everything bears proof of Christ, even the smallest flowers.

Audience:

For a more feminine or traditional audience.

Top Thing Learned:

How to mask. It’s extremely simple yet effective.

Filter / Colorization used and where it was applied:

I toned down the original greens in the stems and the reds on the background flowers.

Color scheme and color names:

Overall, Monochromatic gold

Title Font Name & Category (Bottom Text):

” ” Regular, 56 pt

Copy Font Name & Category:

Source Sans Pro Light, 17 pt

” ” Regular, 18 pt

” ” Light Italic, 13 pt

Thumbnails of Images used:

jesus-reaching-out

Link:https://therosettasadoption.files.wordpress.com/2012/08/jesus-reaching-out.jpg

2014-10-13 17.53.12

Personal photo. Flower bed outside the I-Center.

free-vintage-textures-hipster-floral-fresh-new_420115

Link:http://www.kalkankulturevi.com/wp-content/uploads/2015/08/free-vintage-textures-hipster-floral-fresh-new_420115.jpg

colored_vintage_paper_texture_10_light_yellow_preview

Link:http://cdn.designinstruct.com/files/234-colored_vintage_paper_textures/colored_vintage_paper_texture_10_light_yellow_preview.jpg

Project 3: Photography

Project 3 Photography new

Description:

A full bleed motivational poster. The fitness shirt is from BYU-Idaho and the symbol in the background is from the popular RPG Skyrim.

Process:

At first, I had gone out in the evening and took pictures of the plant life. I knew this isn’t what I wanted to do. I had predicted that many other designers would do plant life or something of the sort. I wanted to do something different, something I more related to. I chose to design a motivational poster for myself as well as others.

I did the whole project in Photoshop. Looking back, I should have edited the photo in Photoshop and then transition to Indesign. I had an absurd amount of trouble regarding shapes and colors. As required, I included my color swatches from my color scheme. I chose diamonds to repeat the diamond-shaped symbol in the background. I also chose the dark blue lines in the title to repeat the line on the shirt. I chose monochromatic to create a more serious, even depressing mood. Note: the right side of the poster is a little messy because it was designed to include the cropping that would occur in printing.

Message:

The message is to gamers, that there are more important things to do in life and that will probably benefit you more.

Audience:

All gamers, specifically BYU-Idaho males and particularly those who exercise, regularly or not.

Top Thing Learned:

I constantly forget that I’m not creating a piece of personal art. I’m creating messages for the public. In particular, I had negated proximity in my original design, making the message much less effective.

Color scheme and color names:

Monochromatic, blue

Title Font Name & Category:

(since there is not ‘title’) Larger words: PT Serif Caption Regular/Italic, 42 pt

Serif

Copy Font Name & Category:

PT Serif Regular/Italic, 25/14 pt

Serif

Date and location you took the photo(s)

10-13-15, in my apartment, set up on my desk, walls and desk draped in black

2014-10-13 19.35.18

Activity 3: Photography

Light 1: Outside
Light 1: Outside
Light 2: Inside
Light 2: Inside
Focus 1: Foreground
Focus 1: Foreground
Focus 2: Background
Focus 2: Background
Composition 1: Thirds
Composition 1: Thirds
Composition 2: Lead Room
Composition 2: Lead Room

In one of Aesop’s less notable fables, the moral of the story was “Desperation breeds creativity.” Well, after I had rented a camera from the campus library, I desperately looked for something outside to shoot with the few minutes of daylight left. I felt like I was chasing the sun as I ran to get to the front of the school where the beautiful evening light was. Then I paused in my tracks as I saw the Taylor building’s walls glow a soft pink. I knelt behind a small tree with red berries to help pull all the red in and quickly took the shot. I later got rid of harsh shadows and edited out some signs that were in the grass. This helped me be creative for the rest of my shots.

For my indoor shot, I made my bed, pick some books with earth toned or neutral colors and propped my ukulele for interest. I later gave the whole thing a softer look. Next, I knew I wanted to do my focus shots inside. I found some thumbnails and let them fall on my desk. I soon got the idea to set up the nail  in the foreground for more interest and a more dramatic contrast. I also knew that I wanted to use my roommate in one of my shots. She created a monochromatic color scheme with her red hair, freckles, and clothes. I gave her the book with this color scheme in mind and lined her up on the left side and her eyes on the top 1/3 line. Lastly, my roommates were watching “The Nightmare Before Christmas” and I had a Jack Skellington figurine. I set up the lighting, his pose, and the mood to be like one of his monologues. I put up computer paper for a whiter, smoother background.

Project 2: Event ad

Project 2 Scan Ad new-page-001

Description

A full-bleed color ad promoting a charity event.

Process:

The challenge of this project was to use only one, scanned image and be limited to Mircosoft Word to design. This was especially hard given that the newest version of Word has done away with it’s most useful design features. I got my image from my junk mail pile and scanned it, which went well. I wrote the text and sketched. I originally used a more elegant script font, but people had a hard time reading it. Also, everything used to be near the top of the page in a linear fashion. I was advised to place ‘Supporting’ to the side of my text and move the website and orange bar down more, as you now see. The newer design is more modern, with a soft, warm color scheme, simple yellow peddle shapes for repetition, and basic alignment.

Message:

My message is that something as simple as a handbag would be valuable to these other women. It also implies that other women have a plethora of bags they can spare.

Audience:

Other mothers and women in their early twenties to forties.

Color scheme and color names:

Analogous: Yellow, Gold, Orange

Top Thing Learned:

I learned why we don’t use Word. More importantly, I learned that the design is not about me, but my audience, which includes my evaluators. I loved my older design, from an artistic point of view, but others couldn’t quite get the message, so I had to ‘murder by babies’ and change it. 

Title Font Name & Category:

‘Supporting’: Harrington 38

‘Motherhood’: Harrington 43

Copy Font Name & Category:

Leelawadee UI Semilight, 12-11

Scanned images used, sources, original sizes, location of scanner used:

 This image was from the back of a mailed advertisement from Fossil.The original was 3.5 by 5 inches and I scanned it at 350 dpi. I scanned in Spori 107.

Project 1 Flier

MakaylaEdward InDesign Flier

Description:
A greyscale flier promoting Vouant Communication’s leadership conference for graduates.

Process :
First I sketched, though the original design looks a bit different from the final product. Using Adobe InDesign, I inserted the image first, then built the title and text around it. I eliminated any curves from my design and added decorative squares for repetition. The empty squares contrast with the dark blocks and the man’s dark suit. Lastly, I used a subtle gradient for the background and left chucks of white space to separate topics.

Message:
The message is that this is a professional conference, not something to go to if you’re not serious about business leadership.

Audience:
My audience is serious, perhaps older business students

Top Thing Learned:
The rule of odds and basic InDesign mechanics.

Title Font Name & Category:
Minion Pro Regular, slab serif

Copy Font Name & Category:
Avenir book, san serif

Links to images used in this project:
-https://130.commbyui.org/wp-content/uploads/2013/01/JuliePeterson-Leadership-conference-business-rexburg-Idaho_7515-as-Smart-Object-1.jpg

-https://130.commbyui.org/wp-content/uploads/2013/01/VouantLogo2.png