A logo design for a fictional company that sells specialty, organic mushroom in caves for the ideal environment.
Process (Programs, Tools, Skills):
I started with thinking of a company. The Underground is a company in my own fictional story. They grow unique mushrooms in caves for a majority of their profit, but also grow poisonous mushrooms upon ‘special request’. So for this company, the logo design needed to be unsuspecting to the public yet grungy and dark. I sketched some professional design ideas and some fun ones. I searched online for the earthy font and used the pen tool to draw the mushrooms. I then used the eraser tool to chip away at the lines so it would match the font.
Done in Adobe Illustrator.
These mushrooms are special, unique items and the atmosphere is cool and relaxed.
People who are hippies, organic lovers, or like unique items. A younger audience overall.
Top Thing Learned:
How to use the pen tool and how to use downloaded fonts.
Color Scheme and Color Names:
Title / Body Font Names & Categories: